Breastfeeding BASICS Easy-Read Guides With TEXT4VIDEO

Targeted teaching for breastfeeding success.

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Breastfeeding BASICS Easy-Read Guides With TEXT4VIDEO

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Breastfeeding BASICS easy-read guides with TEXT4VIDEO provide targeted teaching for young mothers throughout their breastfeeding journey. From late pregnancy and the first weeks after birth, to returning to school or work, this evidence-based information builds confidence and helps increase breastfeeding initiation and duration rates.

All three guides make it easy for moms to watch short inspiring videos right on their smartphone by simply texting a keyword to 99000. These videos feature young moms who have made breastfeeding work for them. Moms will also receive four text messages that provide timely and helpful breastfeeding tips. Great motivation for continued breastfeeding!

What’s inside each guide?

Guide 1: Getting Ready

  • Why should I breastfeed my baby?
  • What kind of support do I need?
  • How can I get the best start?


Guide 2: The First Few Weeks

  • How do I breastfeed my baby?
  • How does breastfeeding work?
  • What if I am having problems?


Guide3: Going Back to School or Work

  • Should I continue to breastfeed?
  • What should I do before I go back?
  • How do I pump and store my milk?


TEXT4VIDEO clips include:

Guide 1: Getting Ready

  • Why Breastfeed?
  • Get Support
  • Get the Best Start 


Guide 2: The First Few Weeks

  • Get Comfortable
  • Hunger Signs
  • Self-Care Tips


Guide 3: Going Back to School or Work

  • Don’t Stop Yet!
  • Make a Plan
  • A Pumping Story


Call your Area Representative at 800.326.2082 to request a free sample!

Additional Information

Language(s) Available in English and Spanish
Ages 13-Adult
Price 1-20, $48.75 per 25-pack • 21-40, $42.50 per 25-pack • 41+, $36.25 per 25-pack
Copyright Year 2014
Publication Size 5-1/2" X 8-1/2" Full-Color Guide
Number of Pages 20 pages per guide
Video Clips 3 video clips and 4 recurring text messages per guide. Clips and text messages are available in English and Spanish.

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