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FOR IMMEDIATE RELEASE
October 28, 2015 

Media Contact: Kym Adams InJoy Birth & Parenting Education P. 800.326.2082 x128 injoymedia@injoyvideos.com
www.InJoyVideos.com 

InJoy’s Revamped CARE Program to Provide Low-Cost, High-Quality Health Education to More Organizations Serving Underserved Communities 

Longmont, Colorado – 

Since 1988, InJoy has been committed to all women and families having access to evidence-based maternal/child health information. Care About Reaching Everyone (CARE) is a special discount program created to assist educators who serve low-income, at-risk, and underserved communities. Recently, InJoy revamped their CARE program to have an even greater impact both in the United States and internationally. 

In keeping with their commitment and company mission, InJoy wants all health educators have access the same high quality, up-to-date, and evidence-based teaching materials that the larger, privately-funded health organizations can more easily access. With better information, families increase their chances to make informed health decisions and, more importantly, give children a better start during their most vulnerable years. 

“We aren’t just continuing to offer the program, we also want to do it better,” explains InJoy’s CEO, Carlos Descalzo. “We are seeing an increased need. Educators and organizations are being asked to do more with less. With funding being cut for many government programs, there are more small non-profit organizations and individuals trying to fill the gaps.” 

In order to meet the amplified needs of non-profits, InJoy increased the amount of money allotted for discounts, and is now offering a wider selection of products through the CARE program, such as their award-winning Understanding Guides with online video access and their BASICS Breastfeeding Booklets with Text4Video, a new product designed specifically for younger, limited-literacy parents. The company also created better application guidelines for the discount program so that even more organizations and their clients can benefit. 

“The best fit for our revamped CARE program are non-profit organizations with very limited operating budgets, serving families at risk, and working mostly with volunteers and limited staff,” says Descalzo. 

Every quarter, InJoy will review CARE applications and give discounts that are up to 60 percent, based on the operating budget, the number of staff, and the population that the organization serves. 

According to Descalzo, these revised guidelines allow more organizations to take advantage of the program and ultimately serve more families in need of education. 

“We realized that the lack of clear guidelines in the past were preventing more organizations to apply and take advantage of CARE,” explains Descalzo. “By giving more access to our materials at a reduced price, we can make a greater impact and help strengthen more families and children,” says Descalzo. 

InJoy Birth & Parenting Education (www.InJoyVideos.com) provides complete solutions to meet the teaching needs of childbirth, breastfeeding, parenting, and health educators. InJoy’s teaching tools are optimized for diverse learners and settings—all while delivering consistent, evidence-based content in a variety of teaching methods and media formats. 

For more information or to apply for InJoy’s CARE program, call 800.326.2082 x2.