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Understanding Breastfeeding: Your Guide to a Healthy Start

Increase initiation and duration rates, while helping families get the best start possible.

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Understanding Breastfeeding: Your Guide to a Healthy Start

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Replacing our bestselling Better Breastfeeding DVD, this comprehensive program does more than help you teach, it instills confidence by emphasizing a woman’s natural ability to breastfeed. Following International Lactation Consultant Association (ILCA) and American Academy of Pediatrics (AAP) recommendations, this research-based teaching tool helps you support new families in getting the best start possible! 


Featuring:

  • Advantages of laid-back breastfeeding and skin-to-skin contact
  • New animations based on the latest research comparing deep and shallow latches, and the process of healthy milk production  
  • Emphasis on how parents can improve their chances for breastfeeding success
  • Candid comments from new parents sharing their own breastfeeding experiences

DVD BONUSES Include:

  • Video clip demonstrating how to express breastmilk by hand
  • New 3D animation clips showing latch and milk production
  • Breastfeeding positions Image library

Content Includes:

  • How Breastfeeding Works – 3D breast anatomy and milk production animation, breastmilk qualities, why breastfeeding is important to mothers and babies, AAP exclusivity recommendations
  • Getting the Best Start – share breastfeeding plans with the hospital staff, skin-to-skin contact, rooming-in, lactation consultants, pacifier recommendations
  • Latching On – latching on in a reclined and upright position, 3D animation of effective and ineffective latches
  • Breastfeeding Positions – laid-back, cross-cradle, football, side-lying and cradle hold
  • When to Feed Your Baby – hunger and satiation cues, feeding patterns and guidelines, how to feed a sleepy baby
  • Getting Enough Milk – signs of milk transfer, growth spurts, feeding and diaper log, stool and urine guidelines, weight gain, getting help
  • Breast Care – normal breast fullness, hand expression and pumping, engorgement, nipple tenderness, mastitis and other warning signs
  • Breastfeeding Lifestyle – partner support and involvement, feeding in public, self-care, substances to avoid, support groups, returning to work

To request a free 30-day online preview, contact Customer Care at 800.326.2082.

Additional Information

Language(s) Available in English and Spanish
Closed Captioned English Only
Release Year 2013
Program Length 35 min.
Ages 13 - adult
Price $249.95

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